Crowd & Queue Management
Leveraging on off-the-shelf IP cameras like fisheye and dome camera to track visitor’s activity. OTrail is software applications is compatible with most of the IP cameras in the market that is ONVIF compliance to track the visitor / customer / patron continuously within the camera view to identify the crowd level, waiting time and unique visitorship identification to continuous tracking and locking capabilities.
Key features
-
Dome camera or Fisheye
camera (recommended) -
IP camera
-
Support Onvif (most of the IP
cameras supported this) -
Support multiple streams (most
of the IP cameras support this) -
Minimum 15 fps
-
Minimum resolution 2MP
if it is dome camera
OTrail application come with comprehensive GUI interface for
user to configure the zones (support almost unlimited zones)
to identify the point of interest. The data is then encrypted and
send to the cloud portal for visualizing the insights.
The web-based portal provides user the ease of access from
anywhere without the needs to download any applications.
Product Feature
01 Tracking of the waiting time and trigger alerts when the threshold breached.
02 Tracking of the waiting time and trigger alerts when the threshold breached.
03 Crowd occupancy for SMM and optimal customer experience
04 Bi-directional people counting
05 Visitor journey, and touch point within the single camera view
06 Heatmap for “hot zone” and “cold zone” to perform the A/B testing for marketing
campaign and product placement
Use Case
Waiting in the queue during the Covid-19 is almost the norm for day-to-day life since Covid hit us in 2019, as part of the safe distancing measurement, the waiting time at certain places like F&B, tourism attraction points or hospital is unavoidable. Providing the real time tracking capabilities and quantifiable metrics for premise operator to respond immediately when the overcrowding happens or enable manageable to plan better under the new norm.
01 Measuring of the open queue where business stakeholders can configure the queue layout as and when required, OTrail product is flexible to track the visitors in the queue no matter which direction they are entering from.
02 Measuring of the number of unique people in the queue
03 Measuring of the average waiting time
Trakomatic leverage on the high coverage of the Fisheye camera to track the shopper engagement in the retail store. This allows single camera to cover for entire retail store to track the following key shopper behaviour.
01 People counting - bidirectional
02 Shelf engagement and conversion rate when compare against
the sales data
03 Store heatmap
04 Crowd control/occupancy control
Waiting time is unavoidable for services like banking, and doctor consultation at hospital, however, long waiting is waste of resources and results in unhappiness in the services. To improve the customer service quality and optimize the hospital operation to improve the service quality.
01 Waiting time monitoring and tracking
02 Set the maximum waiting time alert
.png)