Digitizing Brick & Mortar

Digitizing Planet Earth

Enabling data driven decisions by making your physical locations smarter.

Find Out More

A LITTLE ABOUT US


Trakomatic enables businesses and organizations to discover the ways people interact in a physical environment using video and sensor technology. We capture profile and behavior data and transform it into actionable insights that drives optimization and improvement of your core business processes.

SOLUTIONS


Retailers, mall operators, airports, train stations, expos, entertainment venues, hospitality, tourism, education, and a range of government/public services and institutions can use our solutions for improving processes and core business KPIs such as:

  • Layout, facilities or store optimization
  • Quantifying impact from marketing campaigns
  • Benchmarking locations and campaigns
  • Resource allocation and staff placement
  • Crowd analysis and management
  • Predictive analysis to optimize POS sales
  • Analysis of Online-2-Offline (O2O) behavior
  • Optimizing path to purchase and conversions
  • In-store product positioning and placement
  • Inventory management to minimize product loss


Our wide range of solutions provide businesses and organizations with the following real-time insights:

crowd

Crowd & Queue Management

  • Retail analytics and optimisation
  • Crowd path and density stats
  • Customer in-store movements
  • Track visitors between retailers or branches
  • Visitor journey path
  • Consumer heat maps for your locations
crowd

Walking Trail
Analysis

  • Retail insights and web dashboard
  • People counting, including entry / exit,
    visitor and footfall stats
  • Walk-by vs. walk-ins
  • Peak hour identification
  • Conversion and transaction ratios
crowd

Demographics & Visitor Base Measurement

  • Footfall analytics and optimisation
  • Demographic breakdown of visitors: age,
    gender and ethnicity distribution.
  • Capture repeat and new / unique visitors
  • Demographic shift over hours

Product Engagement & Inventory Management

  • Shopper and consumer behaviour
  • Product engagement
  • Dwell and engagement time
  • Premises occupancy

Manpower
Efficiency &
Optimization

  • Queue time and flow
  • Individual customer wait time
  • Time spent by visitors on-premises
  • POS analysis

INDUSTRY EXPERTISE


We're experienced in delivering solutions across the following verticals.

Retail Outlets

Retail Outlets

Shopping Malls

Shopping Malls

Brands

Brands

Auto & Dealerships

Auto & Dealerships

Telco

Telco


Technology Companies

Technology Companies

Airports & Train Stations

Airports & Train Stations

Housing

Housing

Banking & Finance

Banking & Finance

Government Institutions

Government Institutions

TECHNOLOGY


Trakomatic’s patent pending technology is based on advanced video analytics, facial recognition and intelligent sensors. Our platform is sensor-agnostic, therefore able to plug-and-play with existing cameras or sensors that the majority of stores are equipped with globally. We are focused on delivering cost-effective solutions with an optimal number of sensors to provide maximum coverage and subsequently deeper location and people insights.


ADVANCED ALGORITHMS & FILTERING

Our video analytics solutions allow you to eliminate in-store personnel, including staff or sales associates and other uniformed individuals. By applying advanced visual algorithms, we help lift the accuracy and quality of your visitor metrics.

3RD PARTY DATA & METRICS

Our platform allows you to easily incorporate third party data sets to augment your Trakomatic dashboard. For instance, connect your visitor demographics with Point of Sale (POS) or connect your footfall traffic to weather forecast data to predict sales.

API INTEGRATION

Rapidly integrate your existing data sources with our APIs to deliver breakthrough insights to your clients in any industry. We have experience working with multiple systems integrators and consultants from across industries.

DATA, METRICS & INSIGHTS MADE EASY


Trakomatic’s online platform provides businesses with the ability to view visitor and customer metrics in our customizable and real-time dashboard. Our platform is delivers real-time notifications on any metrics, such as VIP revisits or footfall impact from weather forecasts.


ACCURACY & ACCREDITATION


We provide high accuracy of +90% for certain Trakomatic solutions which have been accredited by the Infocomm Media Development Authority (IMDA).
IDA

OUR PRODUCTS


OTrack

  • Overhead intelligent sensors
  • Omnidirectional people tracking
  • Walk-in to walk-by ratio
  • Premises occupancy

OTrack

  • Track walking paths
  • Individual and crowd heat map analysis
  • Stand-still and movement times

OTrack

  • Demographic analysis based on facial characteristics
  • Age group, gender and ethnicity classification
  • Attention time: time spent in front of camera
  • New vs. repeat visitor detection

PRIVACY


We capture and process video footage on-device while only the metrics are sent to the server.
No video footage or images are stored on our devices or on our services. We do not link any of our shopper / visitor’s data to specific identities. We are fully compliant with laws and regulations such as the Personal Data Protection Act (PDPA) in Singapore.

STATS


Customers

3 years in operation

Customers

+600 connected sensors

Customers

+100 sites

Customers

+11 countries

STATS
visitors analyzed

MEDIA & AWARDS


Check out more by clicking on the media coverage and awards below.

PARTNERS & CLIENTS


A few of our key partners and happy clients.

IDA
NLB
IBM
NTU
NUS
Sentosa
HDB Hub
NVIDIA

CONTACT US


Blk 79, Ayer Rajah Crescent, #01-02, S139955.
(+65) 6681 5617 | contactus@trakomatic.com


Give us a call or drop a message. Our team would love to help.