Trakomatic | Retail Analytics | Footfall Counting

Your visitors speak through movement—start tracking and acting.

Transform onsite visitor behavior into data-driven insights and recommendations.

Our Solutions

INNOVATION

Trakomatic enables businesses and organizations to discover the ways people interact in a physical environment using video and sensor technology.

We capture profile and behavior data and transform it into actionable insights that drives optimization and improvement of your core business processes.

Insights Portal & Data AI

Powered by Advanced DataAI (GenAI) Beyond raw data, our Managed Services host your entire system on the cloud, providing intuitive data visualization and actionable recommendations. Our proprietary DataAI, powered by Generative AI (GenAI), dives deeper to deliver:
Campaign Performance Analysis: Understand exactly what drives success and optimize your marketing efforts with predictive insights.
Competitor Campaign Monitoring: Stay ahead by analyzing competitor strategies and identifying market gaps.
Tenant Movement Insights: For commercial spaces, gain unprecedented understanding of footfall patterns, dwell times, and flow, enabling smarter leasing and space utilization.

Queue and Crowd Management

Eliminate lost sales and frustrated customers. Our system accurately measures queues and waiting times, instantly alerting you to potential bottlenecks. Take control of your customer flow, reduce wait times, and enhance satisfaction across hospitality, tourism, and event venues.

Facial recognition & Demographics

Elevate security and personalize experiences. Leverage advanced facial recognition for precise demographic insights, instant VIP identification, and crucial blacklist management. Streamline operations and bolster safety for security, healthcare, retail, and tourism.

People Counting System

Unlock hidden opportunities from your foot traffic. Our AI-embedded sensors provide up to 99% accurate visitor tracking, even turning your existing CCTV into a powerful analytics tool. Understand shopper behavior and optimize layouts in retail, shopping malls, and tourism attractions.

Heatmap

Optimize every square inch of your space. Visually identify hot spots and cold spots to understand how people move. Strategically mobilize staff and optimize product placement, maximizing engagement and sales in retail, shopping malls, events, and tourism venues.

Occupancy & Crowd monitoring

Ensure safety and efficiency with real-time occupancy data.
Instantly know visitor numbers in any designated area, from buildings to event spaces. Make informed decisions to ensure compliance and optimize resource allocation for event venues and tourism attractions.

BOOK A DEMO

TECHNOLOGY

Our Products

OCrowd - Advanced Crowd Counting

Ensure safety and optimize large-scale operations, day or night.

OCrowd utilizes cutting-edge LiDAR technology to accurately track crowd numbers in open spaces, providing reliable data even in challenging conditions.

Reliable in Any Light:

Works exceptionally well under extremely low light environments, ensuring consistent accuracy where traditional cameras struggle.

Enhanced Safety & Management:

Gain critical insights for crowd control, resource allocation, and safety management in large venues and public areas.
Achieve precise crowd intelligence, anytime, anywhere.

OTrail - Unique Person Identification & Path Tracking

Understand individual visitor journeys across your entire premises.

OTrail utilizes innovative re-identification technology to track the unique journey of visitors, even across multiple cameras. By identifying unique individuals based on attributes like dress code, OTrail helps you:

Track Seamless Movement:

Gain unparalleled understanding of visitor flow within retail stores or shopping malls.

Leverage Existing Infrastructure:

Works perfectly with your existing CCTV dome or fisheye cameras, complemented by our AI-embedded sensors for comprehensive movement analysis.

Map the complete customer journey to optimize layouts, staff placement, and conversion paths.

OSense - Ethical Facial Recognition & Demographics

Unlock rich customer insights, responsibly.

OSense is our advanced demographic measurement and facial recognition product, designed for seamless integration and strict compliance with PDPA and GDPR. Gain valuable insights without compromising privacy:

Key Metric Analysis:

Accurately measure age group, gender group, facial expression, and ethnicity without storing identifiable personal data.

Seamless Integration:

Works effortlessly with your existing CCTV cameras, transforming your current infrastructure into an intelligent demographic analysis tool.

Gain actionable insights into your audience, ethically and efficiently.

OTrack - Precision People Counting

Accurate footfall insights, every time.

OTrack delivers the gold standard in bi-directional footfall measurement, offering up to 99% accuracy in retail stores, malls, transportation hubs, and event venues. Move beyond basic counts:

Unique Visitor Identification:

Leverage advanced AI to provide unique daily counts, ensuring precise measurement.

Staff vs. Visitor Differentiation (Upgrade):

Distinguish between staff, visitors, and delivery personnel for true customer behavior analysis.
Understand your true traffic with unmatched precision.

DataAI: Your Decision Intelligence Powerhouse

Stop relying on guesswork. Start making smarter, faster decisions.

DataAI is a revolutionary decision intelligence platform that turns your siloed operational data into real-time, actionable insights. Leveraging state-of-the-art Generative AI (GenAI) and large language models, DataAI empowers you to:

Ask Complex Questions Naturally:

Get instant answers without dashboards or analysts – just use natural language.

Contextualize Your Data:

Combine footfall data with vital third-party sources like weather, carpark occupancy, and campaign performance for unparalleled context.

Gain Deep Insights & Recommendations:

Understand campaign effectiveness, analyze competitor campaigns, and track precise tenant movement.

No new hardware required:

Just faster, smarter decisions powered by your existing data and our advanced AI.

Data Aggregation - Connect Your Existing Data (BYOD)

Maximize the value of your current investments. Unify your data.

Don't replace your reliable systems – enhance them! The Trakomatic cloud portal is designed for ultimate versatility, allowing you to bring your own data (BYOD).

Seamless Integration:

Connect existing footfall data from different suppliers directly to our Insights portal.

Best-in-Class Visualization:

Enjoy superior data visualization, real-time monitoring, and uncover deep insights from all your data.

No new hardware required:

Just faster, smarter decisions powered by your existing data, amplified by Trakomatic.

BOOK A DEMO

Use Cases

INDUSTRY

Shopping Malls: Optimizing Shopper Experience & Leasing Strategies

Transform your mall into a data-driven powerhouse. Understand precisely how shoppers move through your space, from key entrances to per-level movement. Get accurate crowd counts for event areas to ensure safety and enhance experience.

Our People Counting and Demographic Measurement tools empower mall operators to:

Evaluate marketing campaign effectiveness with real data on shopper engagement.

Refine leasing strategies by assessing the true impact of tenant changes.

Leverage our AI-driven analytics platform that's compatible with your existing CCTV cameras, allowing you to reuse current counting sensors or adopt our state-of-the-art analytical sensors. Get maximum insights with minimal disruption.

MICE (Meetings, Incentives, Conferences, Exhibitions): Smart Event Management

Ensure seamless, safe, and insightful events. For event organizers, we provide end-to-end rental services for event people counting, demographic analysis, and crowd density monitoring.

Benefit from:

Real-time notifications for effective crowd control.

Our trustable, technology-driven data collection for your event.

Ad-hoc installation for both outdoor and indoor events, featuring portable setups for fast deployment and removal.

Venue owners: Looking to enhance your value proposition for Event Organizers (EOs) and exhibitors? Talk to us for a detailed discussion on how Trakomatic can provide unparalleled event intelligence.

Chain Retail: Boosting Store Performance & Profitability

Deep dive into in-store shopper behavior to maximize every visit. Understand exactly how customers interact with your physical space and products.

Our insights help you:

Improve store performance through detailed store heatmaps that reveal popular zones.

Optimize product placement based on actual shopper paths.

Analyze shopper journeys to streamline store layouts and enhance customer flow.

Turn raw data into actionable strategies that drive sales.

Tourism & Attractions (Attractions & Heritage): Enhancing Visitor Experience

Guide, manage, and delight your visitors. Effectively manage visitor flow within your attractions, galleries, or libraries, ensuring a smooth and enjoyable experience for everyone.

Measure queue lengths and waiting times with precision.

Trigger real-time notifications to proactively manage queues and improve operations.

Transform your visitor experience by reducing wait times and optimizing flow.